Political Buddha-Dhamma Communicative Procedures Via Social Media of The Monks in Phrae Province

Abstract

The objectives of this article aimed to study the principles of Political Buddha Dhamma communication according, to Buddhism to study the Political Buddha Dhamma communication model through via social media of monks in Phrae Province and to study and analyze strengths and weaknesses of Buddha Dhamma communication process through via social media of monks in Phrae province. It was a mixed methods research both quantitative research and qualitative research. The quantitative research collected data by handing out questionnaires. The samples groups were 314 persons, including monks who were lived in Phrae Province and qualitative research were collected data by in-depth interviews about 15 monks.

The results showed that the personal factors of monks classified by age, Buddhist Lent, status and education found that most were aged 51 years or over, accounting for 22.3%, The most Buddhist moks were between 1 and 5 years old, accounting for 24.2%, most had monk status accounted for 65.3 percent, most graduated with a bachelor's degree accounted for 51.0%, most of them graduated with a Dharma major. accounted for 89.8%, most of them did not have a teaching qualification in the Pali department. There were opinions on the principles of Political Buddha Dhamma communication according to Buddhism in overall were at a high level and the process of communicating Buddhism through via social media of monks in Phrae Province in overall, was at a moderate level.

The result of the strengths and the weaknesses analysis It was found that the strengths, principles and processes of Political Buddha Dhamma communication were verbal and not lying, no slander, no speak harshly, no gossip, and proverbs. As for the weakness point, if it is miscommunicated or misrepresenting the doctrine, it can lead to criticism.